How a podcast assistant helps you stay consistent
Podcasting is one of the most popular ways for small business owners to grow their audience. Yet so many stop after just a few episodes.
Why? Because it’s more work than it looks.
If you’re juggling content creation and admin, a podcast assistant could be the support you didn’t know you needed.
Why more small businesses are hiring a podcast assistant
Traditional marketing often feels overwhelming and impersonal.
But podcasting allows you to share your story, voice, and value in a flexible and authentic format.
More UK entrepreneurs and SMEs are now using podcasts to:
- Build trust with niche audiences
- Establish themselves as industry experts
- Repurpose content across blogs, social posts, and emails
According to Ofcom, over 25% of UK adults listen to podcasts weekly, many while working or commuting.
If you’re not showing up in that space, you could be missing key visibility opportunities.
What a podcast assistant can actually do
A podcast assistant can take on the time-consuming tasks that often hold people back from staying consistent.
This includes:
- Scheduling guests and sending reminders
- Creating and formatting show notes
- Uploading episodes to Spotify, Buzzsprout, or Apple Podcasts
- Creating audiograms or clips for social sharing
- Organising your files and episode assets
At LJM VA Services, we offer flexible, on-demand podcast support that fits around your workflow and helps you stay on track, week after week.
Beyond audio: admin support that keeps you consistent
We often work with clients who didn’t realise how much non-audio work goes into maintaining a podcast.
In addition to direct episode support, your podcast assistant can help you:
- Plan and track episode topics in Notion, Trello, or Airtable
- Repurpose content into SEO blog posts and emails
- Maintain publishing consistency with content calendars and checklists
- Keep your branding and tone aligned across platforms
It’s about more than having someone press upload, it’s about building a system that grows with you.
How to know if you’re ready for podcast support
You might be ready to hire a podcast assistant if:
- You’ve missed more than one publishing deadline
- Your inbox is full of unconfirmed guest messages
- Your episodes are recorded, but not live
- You’re spending more time on admin than content
If that sounds familiar, you’re not alone, and we can help.
Let’s take the pressure off your podcast
Your podcast should feel like a platform, not a pressure.
By working with a podcast assistant, you can stay creative and consistent, without letting admin eat into your week.
Book a free discovery call with LJM VA Services and let’s build you a system that works, on and off the mic.
